Here's what we covered.
On November 30, Aaron Mok from Business INSIDER discussed the widespread adoption of AI by everyday people since its recent surge in popularity. He explored how AI has become increasingly accessible, with individuals integrating it into various aspects of their personal and professional lives, such as planning a trip and fitness tracking. Aaron also discussed his interest the government regulation of AI, AI monitoring, and the development of policy guidance within AI.
Scroll down for tips on how to successfully pitch Aaron and register here to watch the recording.
8 Tips for pitching Aaron Mok of INSIDER, effectively:
- Double-check that you spell Aaron's name correctly and review his email carefully to avoid mistakes. Misleading emails can have a negative impact.
- If you have holiday-related pitches, it's best to send them in November to ensure they are well-received for December.
- Aaron prefers video chats for initial discussions, face-to-face interviews for in-depth conversations, and phone calls for quick tasks or discussions.
- If you have PR representation, encourage them to listen during calls/interviews and not try to control the conversation. Any issues that arise during the interview can be addressed afterward.
- Familiarize yourself with Aaron's beat, which primarily covers AI's impact on the workforce, before sending your pitch. This ensures that your pitch aligns with his interests.
- Keep it concise: Brevity is key when pitching to Aaron. Get to the point quickly and concisely.
- Aaron values data-driven pitches that highlight current trends and the prevailing AI climate. Ensure that your information is based on substantial research involving a significant sample size, not just a few bullet points.
- INSIDER focuses on captivating and engaging stories. Make sure your pitch is intriguing and able to grab readers' attention.
Missed the event?
Register to watch the recording. Thank you to everyone who participated and submitted questions! Happy pitching, everyone!
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