Dear BAMf Podcast: Episode 7 with Brian Dema

Dear BAMf // Episode 7: Brian Dema of Silicon Valley Bank tells us how to leverage marketing metrics to tell impactful stories.

We're back from a long weekend with a new episode of the Dear BAMf podcast. In this episode, we spoke to Brian Dema, Director of Marketing Strategy at Silicon Valley Bank. Brian knows startups, B2B, data-driven marketing, channels, and the intersection of marketing and sales. He chatted with Beck and Neha Singh, BAM's Managing Director of Marketing & Innovation, and helped answer some questions about measuring the impact of data:

Dear BAMf, 

What are the top data mistakes you see PR and marketing folks make today? Is there a way you've avoided the "data traps" that you can share?

Listen now to hear Brian and Neha discuss the difference between marketing analytics vs. insights vs.and intelligence, and much more. 

Dear BAMf: Episode 7

Episode 7 highlights:

• (04:40) A deep dive into why awareness is not enough. Data doesn't mean anything if it's not put in context of what that data means for the business' bottom line. 
• (8:40) Neha explains the long term impacts of the COVID-19 pandemic on marketing and PR tactics. (Hint: It has to do with data that says internet consumption is up 50–70%)
• (13:33) Brian gives an overview of the virtual activities that SVB have been experimenting with to create personal relationships with their clients when they can't meet in person. 
• (15:40) Two ways to communicate a pivot you're making in your marketing strategy to an executive team that may be a little frenzied. Remember: Just because it's a crisis, doesn't mean you need to lose focus. 
• (19:53) The top data mistakes that Brian sees marketers make and why they need to let themselves be surprised by the data.

What is Dear BAMf?

We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.