Dear BAMf Podcast: Episode 13 with Tyana Daley

Dear BAMf // Episode 13: Tyana Daley of Immertec gives advice on how to implement a DEI program, crisis comms, and building a relationship with journalists. 

In this week's episode on the Dear BAMf podcast, we chat with Tyana Daley, Director of Marketing at Immertec. Tyana previously worked as the Communications Manager at Embarc Collective, where she lead communications through social media, email, website, and internal messaging and developed unique content strategies for Tampa's growing tech community. In this episode, she gives thoughtful advice on how to roll out DEI (Diversity, Equity, and Inclusion) initiatives and whether or not to publicize it.

Dear BAMf, 

My client is launching a Diversity & Inclusion program. My question: If/how should we publicize this? We know that many companies are doing the same right now, and the client really isn't trying to pat themselves on the back. We feel it's important to get the word out to show we're taking steps to evolve as a company — how do we get this right?

In the episode, Tyana shares her thoughts on how to develop a noteworthy DEI program, including a clear outline for change and the steps needed to meet your DEI goals. Listen now to hear how you can create real value with your inclusion practices.

Dear BAMf: Episode 13

Episode 13 highlights:

• (01:50) To comment or not to comment? Tyana talks about managing crisis comms when the media gets a hold of an employee's plagiarized dissertation from college.
• (08:27) For PR folks, how should you approach a conversation with your client about a misleading endorsement claim that could lead to legal trouble and hurt brand reputation?
• (10:14) What is the core story? When writing about what you believe to be a lackluster partnership, get creative. Tyana gives advice on how to spin the story to utilize your partner's influence.
• (15:10) Tips for managing and sculpting the language for a newly founded DEI program at your company.
• (22:03) Reporters love to dig, so building a relationship with journalists may be your best bet in preventing the publication of company news that's not ready to go live. Listen now for help on what you can do to avoid internal leaks from being publicized.

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