Dear BAMf: Episode 4 with Nairi Hourdajian

Dear BAMf // Episode 4: Nairi Hourdajian of Canaan dives into media relations, how to overcome roadblocks to secure larger stories, and more.

It’s time for another juicy dose of Dear BAMf, and this week we were joined by guest host Nairi Hourdajian, Chief Marketing Officer at Canaan. She dished her expert advice on everything from level-setting client expectations to dealing with stubborn leadership, as evidenced here:

Dear BAMf,

My executive is the public face of our company so he handles all interviews that come our way. He’s extremely friendly and a great storyteller. The one problem: he refuses to go through media training — and he needs it. He’s great at connecting with people but is not very succinct and can be all over the place when answering what should be a simple question. How do you suggest preparing him for interviews given that he doesn’t want to sit for a formal media training?

She also went on to tackle questions about walking that fine line between the professional and personal world, and helping clients plan for a post-pandemic world. This one is jam-packed with useful information, which you can hear in the full episode:

Dear BAMf: Episode 4

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