Dear BAMf: Episode 3 with Kerry Bennett

Dear BAMf // Episode 3: Kerry Bennett of Upfront Ventures addresses topics on crisis comms, the value of PR, and media outreach when dealing with a CEO's bad reputation. 

On the latest episode of Dear BAMf, we’re joined by Kerry Bennet, Head of Marketing at Upfront Ventures. Beyond being a total BAMf, she’s a skilled brand-builder who specializes in consumer insights, e-commerce, and consumer lifestyle. She leaned on that knowledge to dish out advice for this PR nightmare:

Dear BAMf, 

A tech startup client didn't tell us about their pending lawsuit from a former employee over sexual assault allegations. We were proactively pitching media about an upcoming new product announcement when a reporter from a well-known tech publication responded, letting us know that "no" they would not like more info about the new product but asking for more information about the pending lawsuit. After bringing this up with the client and seeing the filed suit on public record you see that there are some pretty hairy allegations included, with many specifics. The client is being told by their lawyers to keep quiet and deny allegations. What should you do next?

Kerry also weighed in on how to navigate sensitive internal issues, gave advice about helping stakeholders stay calm during this pandemic, and explained how to spell-out the value of PR for folks who don’t see it. We cover a lot of ground in this company, so get comfy and listen to the full episode:

Dear BAMf: Episode 3

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