What makes a story newsworthy? In this webinar, we'll dive into the PR essentials needed to land press attention. In this webinar, you'll learn:
- Why data matters: Whether it's proprietary or coordinated with a third party, having supporting data to boost credibility for a story is a necessity.
- Why case studies are gold: Beyond testimonials, personal anecdotes from outside parties will give a story a unique perspective that no one else can offer.
- And much more!
Josie Taylor
Josie Taylor is a Senior Account Manager at BAM. She is responsible for executing effective integrated communications campaigns for clients in the B2C and B2B technology space. Her background includes working with a diverse range of clients across all industries, such as entertainment, travel, retail, food and beverage, and more.
Lauren Grassetti
Lauren Grassetti is the Executive Vice President at BAM. She leads BAM’s account servicing team to ensure its PR programs create a meaningful return. Her experience covers several B2B technology sectors including wireless, marketing technology, education, telecommunications, healthcare, cybersecurity, and IT.
BAM is a full-service marketing and communications agency that believes stories move the world. We move stories forward for brands that are defining the future. We are human-first, bi-coastal, media loved, investors ourselves, data-obsessed, marketers at heart, and journalist founded. Named one of Adweek's fastest-growing agencies, we’ve worked with 120+ startups, unicorns, & public companies.
90% of our clients are startups. We know they need a partner and not another vendor.
We use robust data to show bottom-line impact. It’s more than ROI and share of voice.
We’ve helped clients raise $1.5B+ in funding thanks to our network of 500+ venture capitalist partners.
