One of our favorite questions potential clients ask us in the pitch process is “what makes a good PR agency client?” This shows us that our marketing or communications partners at our client are invested in truly making the most of our relationship. This foundation sets us up for success from the beginning. There are three key elements that will make you a good client and partner for your PR and marketing agency.

When it comes to pitching media with data-filled stories, you’re in luck — data is the first step in what could potentially be a highly successful earned media placement. However, simply having data does not guarantee success. The type of data, the way in which it is structured or visualized, and how it is presented can make or break a pitch to the media. Below we dive into multiple examples of successful data-forward stories and the dos and don’ts of data for the media.

Have you ever lined up a killer interview for your company or client, only to have your efforts foiled by an inarticulate spokesperson?

Or maybe you've had to do damage control for a spokesperson who went off message and revealed sensitive company information. Perhaps you are said spokesperson.