Case Study

THE CHALLENGE

Headquartered in Denver, DispatchHealth needed to step outside its backyard and show its national scale with what would soon reach 4x more markets, while also capitalizing on one of the busiest times of year for their business (flu season). Elevating the conversation up to a national scale while still localizing the story was critical for success and in becoming a recognized thought leader around on-demand care and flu season. 

THE SOLUTION

Debunking flu myths while positioning DispatchHealth’s co-founders and Chief Medical Officer as go-to resources for what to do when you have the flu was a key pillar of our campaign. Offering media – especially local broadcast – the chance to “ride along” with the DispatchHealth “Traveling Flu Crew” and physician team to meet/hear a patient’s experience firsthand was critical to our storytelling. In addition, leveraging in-market spokespersons helped further personalize and localize the story for each existing and new market opening.