Lauren Grassetti is a Executive Vice President at BAM. She leads BAM’s account servicing team to ensure its PR programs create a meaningful return.
Company leaders raising capital pour hours (and their heart and soul) into pitch meetings, prep work, and negotiations to secure their term sheet. When everything is signed and the funds come through, it’s time to celebrate and share the news!
Not too long ago, your funding news would be enough to lock you in an interview with FORTUNE or The Wall Street Journal. Now, you’re competing with hundreds of other companies that are announcing funding, and you can bet there will be ones with a higher round. So how can you elevate your approach to earn visibility in a saturated news cycle?
In this BAM bootcamp, Executive Vice President Lauren Grassetti, Senior Account Director Laura Nickel and Senior Account Manager Amanda Mieczkowski will explore the strategy behind successfully pitching funding news. They'll cover everything from drafting the press release to pitching an exclusive.
Lauren Grassetti
Lauren Grassetti is a Executive Vice President at BAM. She leads BAM’s account servicing team to ensure its PR programs create a meaningful return.
Laura Nickel
Laura Nickel has over 15 years of experience working in all areas of public relations and communications, including marketing, social media management, crisis and reputation management, and media training.
Amanda Mieczkowski
Amanda Mieczkowski is a Senior Account Manager at BAM. In her role, Amanda is the account lead responsible for overall account management, developing and executing comprehensive media strategies, and providing strategic counsel to both internal and external teams.
BAM is a full-service marketing and communications agency that believes stories move the world. We move stories forward for brands that are defining the future. We are human-first, bi-coastal, media loved, investors ourselves, data-obsessed, marketers at heart, and journalist founded. Named one of Adweek's fastest-growing agencies, we’ve worked with 120+ startups, unicorns, & public companies.
90% of our clients are startups. We know they need a partner and not another vendor.
We use robust data to show bottom-line impact. It’s more than ROI and share of voice.
We’ve helped clients raise $1.5B+ in funding thanks to our network of 500+ venture capitalist partners.
