In this episode of the Dear BAMf podcast, we speak with Catherine Thomas, Co-Founder and VP of Success at careMESH. Catherine has 20+ years of strategic planning; communications & change management under her belt. She is a collaborative executive with deep experience in the Healthcare, Telecommunications, and Federal Government sectors. In this episode, Catherine answers tough marketing and PR questions from our listeners, including this one about how to land top-tier media coverage for clients with limited assets.
Dear BAMf,
My client keeps asking for top-tier coverage but has absolutely no assets to support data, customers or financial storylines. We've outlined narratives we could pitch to top-tier publications and what assets are needed to make these stories happen, but the client can't deliver. We don't want to come off as making excuses since it's clear the client can't get us what we need. What is the best way to crack into tier-one media when client assets and resources are limited?
Listen now to hear how Catherine advises this writer to move forward.
CT: careMESH is a software service company focused on healthcare. We're dedicated to modernizing the healthcare infrastructure. We make it possible for healthcare customers to securely and digitally communicate patient information.
CT: At the start of the pandemic our hospital customers were in absolute crisis. We recognized that our customers would come out of the crisis with new priorities so we found new avenues to reach them and reconsidered our product development plans. I'm most proud of how laser-focused and patient we were during the process. We focused on content creation and the things we could control. That really kept our momentum strong.
CT: I always look to business-to-customer (B2C) storytelling with a little bit of envy. The priority should be about letting the customer experience speak for itself. Case studies, white papers, and user interviews should always be emphasized. This helps bring a compelling real-world story to life, as people have their radar finely tuned towards recognizing marketing speak — Real stories, real ROI and real customer benefits.
We are all BAMfs (badass motherf*ckers), but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Catch our next episode October 24 and subscribe to Dear BAMf on Spotify, YouTube, and Apple Podcasts.