Dear BAMf Podcast: Episode 59 with Clarissa Horowitz

Dear BAMf // Episode 59: Clarissa Horowitz of Treasury Prime explains how to leverage small budgets using trade publications.

In this episode of the Dear BAMf podcast, we speak with Clarissa Horowitz, Senior Marketing and Communications Executive at Treasury Prime. She is a strategic and forward-thinking senior marketing and communications executive that turns startups into category leaders. In this episode, Clarissa answers tough marketing and PR questions from our listeners, including this one about leveraging trade publications.

Dear BAMf,

My client is working with a really small budget, which obviously limits what we're able to do for them. From a PR standpoint, they are working towards more funding, but we anticipate this lower retainer will be around a bit longer. How can we make the best use of their time and hours while we're in this waiting period? 

Listen now to hear how Clarissa advises this writer to move forward.

Dear BAMf: Episode 59

Episode 59 highlights:

• (02:40) What is Treasury Prime?

  
  Treasury Prime is the bridge that builds the connection between banks and Fintech as Clarissa explains here, "We built a plumbing layer and we're the pipes that funnel the information via API calls between the FinTech and the banks. Clarissa takes time to explain the relationship between banks and FinTechs saying, "What you start to see happening out in the world is these wonderful synergies between banks that want to grow and FinTechs that want to build businesses on these banks infrastructures."

• (04:50) What are you most proud of accomplishing in the last 12 months?

  Clarissa separates this question into business and personal fronts. On the business front, Clarissa is proud to be a senior member of a fast-growing company saying, "I was employee number 14. And as of today, we're now at 40 people. We're on track to be at 60 by the end of the year." Along with a small team, Clarissa was able to build a full-function marketing department for Treasury Prime, which was not there before her time. One the personal front Clarissa is staying above water in a different way, "On the personal front, I'm most proud of having become a somewhat better surfer in the last 12 months."

• (08:00) Do you have a favorite way to tell a story?

  Developing a market thesis for Treasury Prime is essential for telling a good story for Clarissa. So Clarissa had to ask herself this foundational question, "What are the really big tectonic shifts that are happening that are positioning the market for us?" By setting the state of the market and the company positioning, in that market, Clarissa is able to tell a story that is easy to follow

• (11:00) How do I work with a client who has a small budget but funding in near sight

  Clarissa suggests leveraging trade publications to build towards top-tier coverage as she explains, "What we're going to do is focus heavily on trades. This is not the time to care about the wall street journal." This strategy allowed Clarissa's client to build credibility and that would lead to opportunity. "Because we were so successful with that layer, we were able to build our profile in higher tier media, ultimately making it to business, because we'd established all of this credibility with those key vertical trades," says Clarissa

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