Dear BAMf Podcast: Episode 27 with Cliff Worley

Dear BAMf // Episode 27: Cliff Worley of Kapor Capital talks about how to get the full potential out of product and service testimonials.

In this episode of the Dear BAMf podcast, we speak with Cliff Worley, Senior Director of Portfolio Growth Marketing at Kapor Capital. Cliff is a seasoned digital marketing executive with a demonstrated history of helping clients exceed their advertising goals and expand their social impact. He's skilled in all things digital: from developing strategies, to helping advance client business goals, to managing ad campaigns and content creation. In this episode, Cliff answers some tough marketing and PR questions from our listeners, including this one about requesting testimonials:

Dear BAMf,

My agency is always pushing me to get customer testimonials. I get why those are helpful, but I'm a lot at a loss in how to actually approach the process. How do I approach customers without coming across as disingenuous? How should I best manage my and my agency's time in this process? 

Listen now to hear how Cliff advises this writer to move forward.

Dear BAMf: Episode 27

Episode 27 highlights:

• (01:00) Cliff gives his four tips of for requesting client testimonials:
  1. Don't ask for a testimonial unless you have provided value
  2. Ask for the testimonial immediately after using your service/product
  3. Make it easy for them to provide the testimonial
  4. Give a reward or discount for customers that provide testimonials
• (05:45) One listener asks how they can rethink a company photoshoot in the days of COVID-19. Cliff suggest two options if you want to avoid gatherings. Option one is to repurpose the photos you have using services like Canva or Adobe Spark to reinvent and stretch what you have at hand. The second option is using free stock photos or visuals with services like Pexels, Black Illustrations, Unsplash, and Pixabay. If you do choose to do something COVID-safe, Cliff says to make sure you're working with Black & POC creatives when you assembly your team.
• (09:29) Cliff assist a listener with ways to evolve in the online education landscape. As education migrates to online, see what works for your competitors and adapt by doubling down on what's successful. Encourage students to leave testimonials that sell the program for you. Focus on your promise of education and job security by showcasing the jobs that your graduates have landed.  

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