Dear BAMf Podcast: Episode 17 with Amy Lin

Dear BAMf // Episode 17: Amy Lin of Capital Rx explains how to announce CEO transitions properly, putting the breaks on expediting acquisitions, and the art of navigating negative news cycles.  

In this week's episode of the Dear BAMf podcast, we chat with Amy Lin, Director of Marketing at Capital Rx. Amy oversees Capital Rx's brand content, PR, product marketing, and demand generation. In this episode, Amy talks about the evolution of the founder's journey, how to prepare for an acquisition announcement, how to move forward as a united front to maximize the results of media coverage for your client.

Dear BAMf,

A new client of mine dealt with a significant negative news cycle right when COVID hit. Although the new cycle has simmered down, for the most part, many people have a sour taste in their mouth for the company. Now that a few months have passed, what's the best approach to take, to start rebuilding their brand rep? Should we go out with a statement about the past, or should we focus our efforts on solidifying our message and company focus in a future thinking way?

 Listen now to hear how Amy  advises this writer to move forward.

Dear BAMf: Episode 17

Episode 17 highlights:

• (02:36) How to avoid perceived corporate instability during a CEO transition announcement. Make sure you proactively reach out to media and speak to how is this transition is going to influence the direction of the company.
• (08:03) Tips on putting the breaks on clients' desire to expedite merger announcements. You want to separate wants vs. needs. Make sure you convey to the client that time allows for better preparation and create a story that speaks to the past, present, and the future of both companies.
• (15:54) Questions to consider when navigating negative press coverage. Always pause and asked yourself, "is the press coverage true? How bad is the damage? Is this a national story or a local story? If it's a local story, could it grow into a bigger story? And what is the impact on the brand value in the long term?"

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