Dear BAMf Podcast: Episode 15 with Rachel Hofstetter

Dear BAMf // Episode 15: Rachel Hofstetter unpacks the execution of managing up, staying above water in a crowded marketplace, blatant plagiarism, and how to leverage love languages to enhance communication with your CEO.  

In this week's episode of the Dear BAMf podcast, we speak with Rachel Hofstetter, Chief Marketing Officer at Chatbooks. Rachel discusses how to overcome obstacles with your CMO, creatives ways to elevate your client in a crowded space, and how to convey the company's website needs a revamp to your CEO. She helps us find a solution to these sticky situations.

Dear BAMf,

I'm in a networking group of other directors of marketing. I'm a bit more senior than others. And I try to offer office hours and give advice to individuals in the group when I can fit it in. Usually I really enjoy doing this and giving back and many people have mentored me over the years. Here's my issue though. Twice now I've seen work that I've done for my company. Pretty much copied by two others in the group, the same two I've given advice to. It's one thing to take advice and adapt it. It's another thing to blatantly replicate someone's ideas and content. In this case, the content is the issue. What to do here, I want to be generous, but I don't want to be ran over such a tricky one?

 Listen now to hear how Rachel advises this writer to move forward.

Dear BAMf: Episode 15

Episode 15 highlights:

• (08:18) Advice on differentiating your client in a crowded marketplace, including aligning with a specific community, finding a new market campaign, or using different ways to show content. Inspired by David Epstein's book Range, Rachel says, "I go looking at other areas that are somewhat related or maybe even totally different. He has a lot of great research in the book that shows that some of the best ideas happen at the intersection of two different areas." 
• (15:27) Addressing plagiarism by asking, not coming in accusatorially, and waiting for full context. ARGO, articulate what is going on and do not assume.
• (22:56) How to speak to your CEO in their Love Language? — Watch what they do for other people, get context by asking questions, and find out how they prefer ideas presented to them. 
• (24:25) Get your CEO to see a vision by giving them mock ups, options, and solutions that other companies utilize. "You want to show solutions, not problems, right?"

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