Case Study

THE CHALLENGE

Competitors, such as 6 River Systems and Fetch Robotics, overpower the industry and media landscape with large revenue and customer announcements, making it tough to position this startup as a comparable leader. Not to mention the saturation of robot coverage tending more towards the consumer angle that has lead to an embrace of impractical robots (such as Boston Dynamics’ robots doing flips).

THE GOAL

inVia Robotics engaged BAM to increase its brand awareness as an early-stage startup and position its CEO as a thought leader in the industry.

THE SOLUTION

BAM’s approach was centered on generating newsworthy topics by identifying trends within the warehouse/automation industry, as well as newsjacking with expert commentary. BAM worked closely with inVia’s CMO to brainstorm proactive pitch angles on a weekly basis and leverage media relationships to secure bylines, podcast opportunities, and speaking slots. Through our efforts, inVia’s organic media mentions and inbound interview requests increased, helping us fill the valley between company announcements.