Case Study

AiFi is a major competitor to Amazon Go. But despite having deployed more autonomous stores than Amazon, AiFi struggled to be viewed and recognized as a leading player in the space. Using the Series B fundraising as a launching pad, AiFi returned to BAM to secure a larger share of voice, share the company’s broader mission, and become a recognized competitor to Amazon. 

BAM’s strategy to secure top-tier coverage for the funding announcement was to secure an exclusive with a top-tier media publication three weeks before the announcement's go-live date. BAM centered the pitch around the key message of AiFi charging ahead of Amazon in the autonomous retail race, as evidenced by securing the largest Series B raise in industry history. BAM also offered interviews with AiFi’s CEO to discuss the state of the autonomous retail industry, why he believes AiFi has what it takes to compete with Amazon, and how this latest round of funding will help his team achieve that.