CMO Peer Panel Recap: September 2021

Written by BAM Team | September 2, 2021 at 4:10 PM

Here's what we covered.

On September 1, Clare Bennett of Dcode, Victor Lee of Kin, Tamara Alesi of YouGov, and Julie Inouye previously of VSCO took the time to answer all of your marketing budget questions. They shared advice about keep-or-kill metrics, pilot programs, leveraging technology, and wellness checks. Check out the full recording below by entering your name and email, or read the highlights through our tweets. Thank you to everyone who participated and submitted questions! Be sure to check out the next CMO Peer Panel on October 7th, sign up today.

Let's go live.

Here are some of the top CMO tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.

Clare Bennett of Dcode

Live from our #cmopeerpanel, "Go to where the people are. Am I going to start my own podcast in the first month? Absolutely not. Lean on what’s already out there." - @YMCMBennett of @dcodethegov
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "I had so much fun with this: We went with a few @cameo videos for our customers for the holidays. We went by customer group and got great feedback." - @YMCMBennett of @dcodethegov
— BAM (@BAMtheagency) September 1, 2021

Victor Lee of Kin

Live from our #cmopeerpanel, "Every company starts with no followers. Every company starts with no sales." - @vlee of @kinsured
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "You know what’s easy? When you have a billion dollars for marketing. You know what isn’t easy? When you don’t." - @vlee of @kinsured
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "If you’re going to do something - commit and put everything you have into it. Take away the pride and ego out of what happens if it fails. We should be more afraid of the success it could bring." - @vlee of @kinsured
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "Wouldn’t it be great for there to be a website to see everyone that searches for something? There is! It’s @Google. Get into the rabbit hole to see how your business is indexed." - @vlee of @kinsured
— BAM (@BAMtheagency) September 1, 2021

Tamara Alesi of YouGov

Live from our #cmopeerpanel, "You can’t be afraid of social. You can’t be afraid of search. At the end of the day you want to be where people are searching.’" - @tamaraalesi of @YouGov
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "It’s better to test with different types of promotions. When you’re giving it away those are not the types of customers you want." - @tamaraalesi of @YouGov
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "Add appropriate friction. You know your value." - @tamaraalesi of @YouGov
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "It’s better to test with different types of promotions. When you’re giving it away those are not the types of customers you want." - @tamaraalesi of @YouGov
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "Data gives us the insights to make sure we are spending where the consumers are. Lean into the customers and where they are." - @tamaraalesi of @YouGov
— BAM (@BAMtheagency) September 1, 2021

Julie Inouye of previously of VSCO

Live from our #cmopeerpanel, "1. Manage expectations on what (marketing) success looks like. 2. The word ‘Pilot’ is your best friend - it unlocks budget!" - @julieinouye of @vsco
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "B2B, B2C - it’s all humans at the end." - @julieinouye previously of @vsco
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "Create a team that’s okay with pivoting." - @julieinouye previously of @vsco
— BAM (@BAMtheagency) September 1, 2021

Live from our #cmopeerpanel, "We took a really hard look at what the role was that we wanted to play in this conversation. We wanted to pass the mic to black creators." - @julieinouye previously of @vsco (https://t.co/LyNdGT8yOP)
— BAM (@BAMtheagency) September 1, 2021

View full post