AMA Recap: Adtech

Written by BAM Team | November 18, 2021 at 11:03 PM

Here's what we covered.

On November 18, Kayleigh Barber of Digiday, Allison Schiff of AdExchanger, Jessica Wohl of AdAge, and Lauren Johnson of Insider took the time to answer questions about how to pitch Adtech journalists. They spoke about embargos, exclusives, pet peeves and the perfect pitch. Check out the full recording below by entering your name and email, or read the highlights through our tweets. Happy pitching everyone! Thank you to everyone who participated and submitted questions!

Let's go live.

Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.

Kayleigh Barber of Digiday

Live from our #askmediaanything webinar, "Because Digiday does less breaking news and more second-day stories, what I like to do is more of a case study story… I like to show six months later that your product is still working." - @KayleighJBarber of @Digiday
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, on pet peeves: "If I’m asking you at the jump what you can give me in terms of data, don't tell me you'll give a revenue indicator and then tell me you can’t share it later." - @KayleighJBarber of @Digiday
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, on helpful data: “Hard dollar sign numbers, the more you can give me the better. I care less about investor numbers... I want to know what you’re charging people, what you’re making, what clients are paying.” - @KayleighJBarber of @Digiday
— BAM (@BAMtheagency) November 18, 2021

Allison Schiff of AdExchanger

Live from our #askmediaanything webinar, "If I’m being offered an exclusive I do want a little more time. It shows me they value my time." - @OSchiffey of @adexchanger
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, "The perfect pitch is not a mass email." - @OSchiffey of @adexchanger
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, on speaking with expert sources: "Someone that can provide some analysis and insight for a news story is always helpful, but right away." - @OSchiffey of @adexchanger
— BAM (@BAMtheagency) November 18, 2021

Jessica Wohl of AdAge

Live from our #askmediaanything webinar, "If everyone’s under the same exclusive, that’s called an embargo. That’s not exclusive to anyone. Exclusive means one." - @JessicaWohl of @adage
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, on what makes the perfect pitch: “A surprise piece of news is a great pitch… one that also comes with good art is much appreciated, especially now that we’re all working remotely.”- @JessicaWohl of @adage
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, on remote work moving forward: “I work with a team that’s across the country and even international, so I don’t see the need to go back to a small office in Chicago.” - @JessicaWohl of @adage
— BAM (@BAMtheagency) November 18, 2021

Lauren Johnson of Insider

Live from our #askmediaanything webinar, on embargoes and exclusives: "I always ask for full transparency from the get-go." - @LaurenJohnson of @BusinessInsider. She adds that her preference for lead time is five days.
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar: How long is the perfect pitch? @LaurenJohnson of @BusinessInsider says around five sentences.
— BAM (@BAMtheagency) November 18, 2021

Live from our #askmediaanything webinar, on offering expert sources: "What is this person going to tell me that I haven’t heard before? I think that’s a case where I would want a longer pitch, where the five sentence rule doesn’t apply." - @LaurenJohnson of @BusinessInsider
— BAM (@BAMtheagency) November 18, 2021

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