AMA Recap: Consumer

Written by BAM Team | May 21, 2021 at 1:41 AM

Here's what we covered.

On May 20, Izabella Zaydenberg of Yahoo Life, Jillian Lucas of The Daily Beast, Maryn Liles of Parade, and Kaitlyn Russell of Mashable answer your PR and pitching questions. These top reporters and contributors for business publications answered questions for 60 minutes straight, so make sure you check out the recording below. Thank you to everyone who participated and submitted questions!

Let's go live.

Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.

Izabella Zaydenberg of Yahoo Life

From our #askmediaanything webinar, “At least 90% of the time, my hands are tied on covering a product unless it’s part of our affiliate program.” - @belkabelka of @yahoolife
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “All products and services are available on affiliate, including apps and gift cards. It doesn’t have to be a physical product.” - @Belkabelka of @yahoolife
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “If a product is working with @amazon, Impact, @Skimlinks or Commission Junction, it’s easiest to work with them.” - @belkabelka of @yahoolife
— BAM (@BAMtheagency) May 20, 2021

Jillian Lucas of The Daily Beast

From our #askmediaanything webinar, “If you have a product that’s under embargo, make sure you’re shipping it to me with enough time to use it before the launch date.” - @Jilldotcom of @thedailybeast
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “If you’re reaching out to me for the first time, make me feel like you really know what my outlet and I are writing about.” - @Jilldotcom of @thedailybeast
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “We start planning gift guides at the beginning of each quarter. Sometimes it’s a day or two turnaround, but usually it’s 2-3 weeks.” - @Jilldotcom of @thedailybeast
— BAM (@BAMtheagency) May 20, 2021

Maryn Liles of Parade

From our #askmediaanything webinar, “I just got my June gift-guide assignments two days ago. Right now, I’d be focusing on July/August holidays.” - Maryn Liles @ParadeMagazine
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “If a product resonates with our audience, it’s going to stay on our round-up at the same URL that’s updated each year.” Maryn Liles @ParadeMagazine
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “The consumer checkout experience is key and we need to make it accessible to our readers.” - Maryn Liles of @ParadeMagazine
— BAM (@BAMtheagency) May 20, 2021

Kaitlyn Russell of Mashable

From our #askmediaanything webinar, “Be prepared with your assets. If I ask for an image or clarification and don’t hear back soon, I move on.” - @KaitlynRussell_ of @mashable
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “Gift guides are a hit because if one product doesn’t resonate with a reader, they know there are probably 20 others on that list that will be good for them or someone they know.” - @KaitlynRussell_ of @mashable
— BAM (@BAMtheagency) May 20, 2021

From our #askmediaanything webinar, “We have an internal affiliate network that aggregates all of these platforms, but @Skimlinks and @amazon were always my favorites.” - @KaitlynRussell_ of @mashable
— BAM (@BAMtheagency) May 20, 2021

View full post