The AMA Recap: PR & Pitching II

Written by BAM Team | March 28, 2021 at 7:37 PM

Here's what we covered.

On March 25, Lydia Dishman of Fast Company, Mike Murphy of Protocol, Peter Grant of The Wall Street Journal, and Emma Cosgrove of INSIDER answered all of your PR and pitching questions. These four top reporters and contributors for business publications answered questions for 60 minutes straight, so make sure you check out the recording below. Thank you to everyone for their questions and participation!

Let's go live.

Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.

This #AskMediaAnything is a great reminder that all journalists are different. @PeterGrantwsj prefers phone calls vs. email pitches and has 300K+ emails in his inbox. @LydiaBreakfast and @emmacos use their emails as rolodexes and love the 'delete' button.
— BAM (@BAMtheagency) March 25, 2021

Lydia Dishman of Fast Company

One of @LydiaBreakfast's biggest journalist and pitching pet peeves is a great reminder to #PR pros: always Google the journalist's name + your client's name to DOUBLE CHECK to see if the journalist has already written about the company. That makes intros much easier. #AMA
— BAM (@BAMtheagency) March 25, 2021

Pre-pandemic, @LydiaBreakfast used to meet with companies and CEOs in the @FastCompany office. Now, journalists are just trying to do more with fewer hours. She hopes to get back to in-person interviews and meetings post-pandemic #AskMediaAnything
— BAM (@BAMtheagency) March 25, 2021

Mike Murphy from Protocol

What's the perfect format for a pitch? @mcwm says to keep it simple, short, to the point. #AskMediaAnything
— BAM (@BAMtheagency) March 25, 2021

Peter Grant from The Wall Street Journal

Just because there's a new app out there that does XYZ, doesn't mean it's news — @PeterGrantwsj says to remember that your pitch has to have news to get covered. #AskMediaAnything #PR
— BAM (@BAMtheagency) March 25, 2021

Emma Cosgrove from INSIDER

.@emmacos encourages PR pros to engage with journalists online. They want to make personal, real, human connections. It helps build a relationship for the future stories #AskMediaAnything
— BAM (@BAMtheagency) March 25, 2021

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