AMA Recap: August 2021

Written by BAM Team | August 30, 2021 at 8:47 PM

Here's what we covered.

On August 26, Jessica Kim Cohen of Modern Healthcare, Andrew Dunn of Insider, and Adriana Belmonte of Yahoo Finance took the time to answer questions about how to pitch health journalists. They shared advice about timeliness, double pitching, and following up. Check out the full recording below by entering your name and email, or read the highlights through our tweets. Happy pitching everyone! Thank you to everyone who participated and submitted questions!

Let's go live.

Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.

Jessica Kim Cohen of Modern Healthcare

Live from our #askmediaanything webinar, ”The more straight forward the subject line, the better. Something that helps me know how to file this away.“ - @JessicaKimCohen of @modrnhealthcr
— BAM (@BAMtheagency) August 26, 2021

Live from our #askmediaanything webinar, ”I do a lot of trending pieces. Things that are relevant and trending topics, but not necessarily tied to one thing going on in the news cycle. A 50-50 split between news and trending topics. “- @JessicaKimCohen of @modrnhealthcr
— BAM (@BAMtheagency) August 26, 2021

Live from our #askmediaanything webinar,”If you’re a VC, be clear if you’re open to being a source in general, or your specific investments.“ - @JessicaKimCohen of @modrnhealthcr
— BAM (@BAMtheagency) August 26, 2021

Andrew Dunn of Insider

Live from our #askmediaanything webinar,” The end result will likely be one quote in a story. Keep that in mind as a source.“ - @AndrewE_Dunn of @BusinessInsider
— BAM (@BAMtheagency) August 26, 2021

Live from our #askmediaanything webinar,” I love spontaneous photos. They capture the moment in time instead of trying to recall months later.“
- @AndrewE_Dunn of @BusinessInsider
— BAM (@BAMtheagency) August 26, 2021

Live from our #askmediaanything webinar, ”Exclusives are important. But say exactly what you mean by that exclusive, too.“ - @AndrewE_Dunn of @BusinessInsider
— BAM (@BAMtheagency) August 26, 2021

Live from our #askmediaanything webinar, "I'd consider anything, but it’s a high bar. For new intros I’m not prone to take people up on that right now. I consider meeting up to deepen relationships with people I already know." - @AndrewE_Dunn of @BusinessInsider
— BAM (@BAMtheagency) August 26, 2021

Adriana Belmonte of Yahoo Finance

Live from our #askmediaanything webinar, ”Email is the best way (for pitches). I check my email constantly. I’ll save emails and go back to it when I’m working on a certain story.“ - @AdrianamBells of @YahooFinance
— BAM (@BAMtheagency) August 26, 2021

Live from our #askmediaanything webinar, ”Quality over quantity. I get less pitches from them, but more specific.“ - @AdrianamBells of @YahooFinance
— BAM (@BAMtheagency) August 26, 2021

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