Webinar Recap: Creating Content to Support a Media Relations Program

Here's what we covered.

Thank you for joining us for our webinar, "How to Create Content to Support Your Media Relations Program," with BAM's PR experts, Sarah and Brenda. In this event, we shared the key steps for creating a content strategy, choosing the best platform for your content, the ins and outs of sponsored content, and shared 4 helpful resources for writing top-notch bylines in 2023.

Access the webinar:

Register to watch the recording. Thank you to everyone who participated and submitted questions!

4 helpful resources for writing strong byline and op-ed articles:

1. The OpEd Project 

• Advice on article structure
• Writing tips
• Prompts for ledes or news hooks

2. Hemingway Editor

• Provides recommendations for edits
• Highlights passive voice, adverb use, readability
• Free website & paid desktop app 

3. Grammarly

• Online writing assistant plugin
• Free & paid subscription levels

4. ChatGPT

• Great for brainstorming and a place to start creatively
• Use with caution!  

Access the webinar:

Check out the full recording by entering your name and email here. Thank you to everyone who participated and submitted questions. Happy pitching, everyone!